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CALIBER: successo europeo (?)


billy_fab

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Caliber is an early sales success

Dodge’s new model has a waiting list

MUNICH -- Dodge is enjoying early success in Europe with its Caliber.

In

some European markets there is a six-month wait for the five-door

lower-medium hatchback.

“We underestimated demand for the product,”

Thomas Hausch, Chrysler’s executive director of international sales and

marketing, told Automotive News Europe.

In June, when the Caliber

launched in Europe, some critics questioned whether consumers here would

buy a car that has Dodge’s bold American styling.

Through the first three

months on the market, Dodge sold 3,238 Calibers in western Europe,

according to Mary Beth Halprin, a spokeswoman from DaimlerChrysler, Dodge’s

parent company. Last year Dodge sold 311 vehicles in western Europe.

Hausch said Dodge has been aggressive with pricing and has seen some

success selling through a retail network that is increasingly paired with

Chrysler and Jeep in Europe. The Chrysler group includes the Chrysler,

Dodge and Jeep brands.

The Caliber’s starting price is €14,990 in

Germany.

Sonia Nunes, the commercial director at Pacific Motors, a Dodge,

Chrysler and Jeep dealer in Paris, said she has sold four Calibers since

June, but customers are still waiting for the cars to be delivered.

“We

are selling without any incentives, but there are delays in delivery,” she

said.

Hausch said Dodge is working hard to relieve the order backlog.

“But for 2007, I already know I don’t have enough Calibers,” he said.

Chrysler expects the Dodge brand to help boost its European sales volume.

It wants to double its market share in Europe to 1.4 percent by 2009. That

would represent close to 200,000 unit sales.

Last year Chrysler sold

92,951 units in Europe, down from 97,551 units in 2004, according to

UK-based market researcher JATO Dynamics.

Hausch said Chrysler should

show a “double-digit” increase for 2006. Through the first half of the

year, Chrysler has seen the third-largest gain in sales - up 14.5 percent

versus the year-ago period. Only Fiat (+26.1) and Saab (+24.4) have grown

faster in Europe this year, according to ACEA, the European car

manufacturers association. Future sales improvements will be made with the

addition of more diesel engines and more cars in new segments.

 

 

aggiungo che dodge sperava di venderne in europa 5.000 entro la fine dell'anno, target che praticamente hanno già raggiunto a fine estate!

 

Commento personale: se non si rivelerà un fuoco di paglia (tipo new beetle e pt cruiser) potremmo sperare anche in buone quotazioni dell'usato...

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